Celebrating
50 years of
Trollbeads
Celebrating
50 years of
Trollbeads
General information:
Trollbeads A/S
VAT: 28717024
Toldbodgade 13
1353 Copenhagen, Denmark
Phone: +45 33 93 60 93
Email: info@trollbeads.com
Shopping at international.trollbeads.com does not constitute a legally binding agreement until your order is confirmed by Trollbeads.
To place an order, add your desired items to the shopping cart on the website. You can review and edit your shopping cart at any time by clicking the shopping cart icon in the top right corner. Here, you can also add a comment to your order.
When you are ready, click ‘Check out’ and provide your personal information. You may also enter a discount code at this stage. Next, select your preferred delivery and payment methods and carefully review your order before confirming your purchase.
Once your order is confirmed, you will receive an order confirmation by email, which serves as an electronic receipt for your purchase. You will also receive further emails with shipping and delivery updates.
If you experience any problems or have questions, please contact our customer service team:
Items fulfilled and shipped from Denmark are covered by a 2-year warranty against defects in material and workmanship. Items will be repaired or exchanged within this period.
Complaints regarding defects must be reported to Trollbeads within a reasonable time after receipt of the goods — generally no later than two months, unless otherwise agreed. Trollbeads will refund reasonable shipping costs related to the return.
The warranty does not apply in cases of misuse, improper handling, or unusual operation of the product. Trollbeads covers return shipping costs to a reasonable extent.
To return an item under warranty, please contact customer service at:
Email: info@trollbeads.com
Phone: +45 33 93 60 93
You have a 30-day right of return for goods purchased on the website, unless otherwise agreed or stated in your order. The 30-day period starts from the day the order is delivered to you. The online return and exchange form must be used. Find it here
You are responsible for return shipping costs, unless the item is defective or incorrect. In those cases, Trollbeads will cover reasonable shipping costs.
You cannot cancel a purchase by refusing delivery without clearly notifying Trollbeads.
Requests to use the right of withdrawal must be sent within 30 days of delivery
Condition of returned items:
You are responsible for any deterioration in the value of the goods caused by handling beyond what is necessary to inspect the nature, properties, and function of the product.
Items should be tried as if you were shopping in a physical store: you may inspect and try on the product, but do not use it. If the item shows signs of use beyond this, its value may be reduced, and a partial or no refund may be issued. Trollbeads will assess the condition of returned items.
Return process and risk:
You bear the risk of the item from the time of delivery. Return items securely and retain a receipt with a tracking number as proof of return.
Refunds will be issued within 6 days after Trollbeads receives the returned item, or after you provide proof of return.
Include a copy of your order confirmation and complete the return form.
Packages sent via cash on delivery cannot be accepted.
All offers are valid while stocks last. Discount codes are only required if explicitly shown and must be entered at checkout to receive the discount.
Only purchases made within the promotion period qualify for gifts or special offers. Offers and gifts cannot be applied to orders placed outside the campaign period.
If an item that qualifies for a gift is returned, the gift must also be returned. If the gift is not returned, we reserve the right to withhold the refund until the gift is received.
For “3 for 2” offers, all three items must be added to your shopping cart. The lowest-priced item will be automatically deducted from the total.
For seasonal or limited-time campaigns, items qualifying as a gift or discounted product must be added to the shopping cart, and any applicable discount code must be entered at checkout to claim the offer.
We strive to keep our website up to date and ensure that all product information is accurate. However, errors can occur, and prices may occasionally be incorrect.
If we discover a pricing error on a product you have purchased, we will contact you as soon as possible. You will then have the opportunity to decide whether to proceed with the purchase at the correct price. If we are unable to reach you, we reserve the right to cancel the purchase.
We also reserve the right to change prices on the website at any time and to correct any errors, including pricing, typographical, or technical errors, as quickly as possible.
What we collect:
9. Complaints
As a consumer, you may complain about products purchased from us via the online dispute resolution portal of the European Commission, see http://ec.europa.eu/consumers/odr. When submitting a complaint, please state our email address: info@trollbeads.com.
10. Third-party applications
While visiting our website, you will notice that we use third-party websites such as Facebook, Twitter, Pinterest, YouTube, and Instagram to provide information about Trollbeads. Although individuals may have challenges accessing these particular websites, Trollbeads does not control or remedy the manner in which content is produced.
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This year, Trollbeads celebrates 50 years since its first bead. What began in 1976 as a simple silver bead with a unique hole design has become a global design icon. Today, Trollbeads is recognised as the original beads-on-bracelet brand, where jewellery becomes storytelling and every bead holds meaning. This anniversary honours five decades of creativity, craftsmanship, personal expression, and the many stories customers have carried in their jewellery.
Every story has a bead.
At Trollbeads, jewellery has always been more than decoration. It should express the wearer’s personal stories, memories and emotions. Inspired by mythology, nature, global cultures and the subtle beauty of everyday life, each bead is imagined as a tiny work of art.
Using the finest materials including sterling silver, 18-karat gold, gold-plated accents, Italian glass, pearls, amber and gemstones, Trollbeads blends traditional jewellery craftsmanship with modern techniques. The result is a collection where artistry, heritage and innovation meet, and every bead captures a unique story through its colour, details, light and character.
Craftsmanship is central to our brand: our glass beads, introduced in 2001, are individually shaped over an open flame, giving each one unique depth and character.
Our concept concept lets every customer design their own jewellery by choosing beads, clasps and carriers — creating pieces that evolve with milestones, travels, dreams and memories.
The creative spirit has always been the heartbeat of Trollbeads. It began with parents Svend and Inga (on the image), whose world was filled with imagination and crafts. Their four children all contributed to the Trollbeads universe in their own ways, each guided by a shared love of creativity. The first bead was created by their son, Søren. Later Lise, their daughter, founded the company and introduced the magic of glass. Today, they, along with new generations and their spouses, carry the story forward, each adding their own spark to a family adventure that keeps growing.
“Trollbeads is certainly part of the Danish design heritage, celebrated for its blend of quality and beauty. However, our inspirations are not limited to Denmark alone. Our collections are incredibly diverse, drawing from cultures around the globe. Collecting and wearing beads is a timeless and universal tradition that transcends borders.”
- Lise Aagaard, Founder & Creative Director
“The essence of Trollbeads lies in our deep respect and admiration for creativity. For me, creativity is more than just beautiful design; it is about unique stories, irresistible journeys, endless discoveries, and solid craftsmanship. The Trollbeads woman is anyone who appreciates beauty and wishes to tell her story.”
- Lise Aagaard, Founder and Creative Director
Try our fun quiz and test your Trollbeads-knowledge!
Creativity and imagination guide the hands of more than 60 designers who shape the Trollbeads universe. Each brings a unique style, sparked by inspiration from myth, nature, culture and the magic of ordinary moments. Their visions reflect the essence of Danish design – simplicity, beauty and timeless wonder. Together, they create a world where every bead becomes a small work of art.
Our headquarters are located on Toldbodgade in the historic Nyhavn district of Copenhagen, near the royal palace of Amalienborg. The building has a detailed steel facade designed by founder Lise Aagaard, with a stunning glass structure hidden beneath. The space feels warm, whimsical, and makes you feel surrounded by the beauty of beads. On the first floor, you'll find the jewellery workshop buzzing with life, and on the seventh floor, a terrace offers views of Copenhagen’s most iconic landmarks.
Fun fact: If you look closely at the steel facade, you might spot little geckos hidden in the pattern.